How to Make a Booking Website in 2023: A Step-By-Step Guide (2024)

Do you run a salon, hotel, clinic, or other business that requires you to serve customers in person? If yes, you’ll need to know how to create a booking website. It’s super quick and wallet-friendly to use a website builder like Wix or Squarespace to easily set up a booking website.

A booking website allows prospects to book, modify, and cancel reservations online on their own, without making a phone call. Since 67% of customers prefer self-service instead of talking to a business representative, a booking website makes for a more convenient customer experience. The easier it is to deal with your business, the more clients you’ll get – and the more bookings you’ll receive!

We’ll also discuss the prices you can expect for the builders you choose to create your booking website with – as with rising business overheads, we are aware that you’ll need cost effective solutions.

So in this guide, we’ll show you the exact steps to launch an appointment booking website without any coding skills. Let’s dive in.

How to Make a Booking Website

Get a Domain Name

A domain name is a web address through which your customers will access your booking website. Its purpose is to give your prospects a name they can easily remember and associate with your business. A typical domain name costs around $10-20/year.

Registering a domain name is an easy process, but finding a name that’s not already taken by another entity can be difficult. With that in mind, it’s a good idea to brainstorm multiple domain name ideas, and shortlist a few before you begin.

Generally speaking, conduct some research into key terms related to your business, and pick a few ideas that are short and catchy. Once you’re ready, simply head over to a domain name registrar, such as Namecheap or

How to Make a Booking Website in 2023: A Step-By-Step Guide (1)

Next, type in your chosen domain name to see if it’s available, and –if it is –follow the prompts to complete the checkout process.

Choose a Website Builder

A DIY (do-it-yourself) website builder is a piece of software that helps you build your own website without coding or technical skills. It also gives you hundreds of pre-built templates to obtain the look and feel you desire for your website. The fixed monthly fee –that’s easy on your budget, too – is a just a bonus!

There are many website builders on the market, but the two we most highly recommend are Wix and Squarespace. Let’s take a closer look at each.


Wix is a user-friendly website builder with 500+ mobile-responsive templates, and over 100 fonts to pick from. One of its highlights is a feature called Artificial Design Intelligence (ADI). It learns about your website and suggests design layouts accordingly based on your needs. You can get a Wix website starting from $16/month.

With regard to bookings, you can easily integrate your Wix website with an app known as Wix Bookings. This allows your visitors to make appointments through the website.


Squarespace is known for its expertise in beautiful designs, with 100+ templates that look stunning down to every detail. It’s really easy to customize your website, and you’ll also benefit from built-in analytics reporting. Pricing starts from just $16/month.

For reservations, you can make use of Squarespace Scheduling to add a booking system to your website. Using this system, a visitor can instantly view your availability and reserve a booking.

Find a Template You Love

Once you’ve signed up with a website builder, it’s time to pick a template. When creating your booking website, a premade template can provide the initial design foundation –plus a wide range of useful features –straight from the get-go.

The benefit of a template is that you don’t have to start from a blank canvas. Instead, you’ll have something tangible to customize based on your preferences.

From there, you can use the drag-and-drop editor and other settings provided by your website builder to modify your booking website. The elements you can change typically include layout, color schemes, fonts, pages, images, and more.

As we discussed before, both Wix and Squarespace come with a variety of templates which you can use to shape your booking website. A couple of prominent ones include:

Barbosa (Squarespace)

How to Make a Booking Website in 2023: A Step-By-Step Guide (2)

This simple and attention-grabbing template is suitable for creating a booking website for a small, local business. The homepage links well to other areas of the website, and you can feature social media icons in the navigation menu.

Dietician (Wix)

How to Make a Booking Website in 2023: A Step-By-Step Guide (3)

This is an eye-catching template not just for dieticians, but really just about any service that can be booked online. It gives you a separate area for service descriptions, so you can clearly demonstrate your business’s offerings to visitors.

Add Your Website’s Content

So far, we’ve talked a lot about design. But the appearance of your booking website is only half the story. The other crucial half is content.

Content is important because it determines what you’ll say to your target audience, how you’ll say it, and whether it encourages them to book an appointment. On a basic level, the content on your booking website will include:

  • About Page: Provides information about your business, your team, what you do, and why. You can also mention your origin story.
  • Contact Page: Enables quick, seamless communication between your customers and your team, typically via a contact form. Openly displaying your contact information also adds to your credibility.
  • Privacy Policy: Essential to comply with laws regulating the use of websites. It conveys to your visitors what you intend to do with their information.
  • Testimonials: Reviews from customers who have already benefited from their appointments with your business help provide social proof.
  • Service Catalog: Shows a list of services that visitors can book from your website, along with other details such as time, location, pricing, availability, and so on.

Install a Booking App

Now that your design and content have been taken care of, the final step is to add appointment functionality to create a booking website.

As we discussed, both Wix and Squarespace come with integrations to set up appointment reservation features on their websites. So depending on the website builder you’re using, follow the instructions below.

Wix Bookings

Navigate to the Wix Bookings app page. Click Add to Site and complete the installation process. The app is not integrated with your website’s dashboard. This will automatically create a new page on your website that includes the booking app.

To create an appointment, locate the Booking Services tab in the left sidebar menu. Then click Add a New Service and fill in the details about your service.

How to Make a Booking Website in 2023: A Step-By-Step Guide (4)

In the Additional Settings section, you have the option to make the service unbookable, require approvals, and build a custom booking form.

Squarespace Scheduling

Log in to your Squarespace account. Go to the Home menu and click Scheduling. Then follow the instructions to set up a scheduling account.

Now you can start with setting up your availability. Click Availability to configure the timings at which bookings will be allowed.

How to Make a Booking Website in 2023: A Step-By-Step Guide (5)

To set up a type of appointment, go to Appointment Types and click New Type of Service. Then fill in the required details.

How to Make a Booking Website in 2023: A Step-By-Step Guide (6)

The final step is to add the scheduling feature on the front end of your website. Head over to the Scheduling panel and click the Scheduling Page Link. Then under Direct Links & Embedding, click Direct Link. From there, you can copy the link and paste it on a page of your website.

Get Your Website Seen

So you’re done making a booking website –congrats! But you’re not done yet. Because now, it’s time to show it to the world. After all, how will you get any appointments if people don’t know about your booking website? Here are some of the best tactics to promote your website:

Search Engine Optimization (SEO)

No promotion checklist is complete without SEO, as it’s one of the major drivers of organic traffic to websites. It refers to a collection of initiatives taken to solidify your website’s ranking in search engine result pages. These initiatives include embedding relevant keywords in your content, using catchy headings, submitting your website’s sitemap to Google Search Console, and more.

Email Marketing

Email marketing has proven to be an effective marketing tactic time and again. In fact, its average ROI (Return on Investment) can be up to 4400%. An email allows for direct communication between your business and target audience.

The process involves building an email list, and using an email marketing service to stay in touch with your subscribers. The goal is to eventually turn visitors into leads and customers.

Social Media Marketing

Social media is another great way to boost brand awareness. Depending on the nature of your business and target audience, you can pick one or two social platforms to promote your booking website. Whether it’s Facebook, Instagram, or LinkedIn, posting interesting content can help you build a following and expand your reach.

How to Create a Booking Website: Summary

When it comes to growing your business, you have nothing to lose and a lot to gain by setting up a booking website. As you can see, it’s easy to build an appointment reservation website fast with the right steps and tools. To recap:

How to Make a Booking Website

  • Get a Domain Name
  • Choose a Website Builder
  • Find a Template You Love
  • Add Your Website’s Content
  • Install a Booking App
  • Get Your Website Seen

By allowing customers to book appointments from anywhere and at any time, you’ll get an edge over your competitors. The less time you have to spend handling phone calls and emails related to customer reservations, the more clients you can fit into your schedule. Essentially, it’s a win-win for both you and your customers –so go ahead and build your booking website today!

How to Make a Booking Website in 2023: A Step-By-Step Guide (2024)


What is the easiest way to make a website 2023? ›

Although there are many ways to build a website, there are two that we find easiest: using a website builder or using WordPress. If this is your first rodeo, we recommend using a website builder like Wix, Squarespace, Shopify, or GoDaddy, to create your site – it's the best option for tech novices.

How do I create a booking site? ›

How to Make a Booking Website
  1. Get a Domain Name.
  2. Choose a Website Builder.
  3. Find a Template You Love.
  4. Add Your Website's Content.
  5. Install a Booking App.
  6. Get Your Website Seen.
May 25, 2023

How do I create a website for beginners? ›

  1. Decide on the goal of your website. Before you start creating a website, it's important to understand your goals. ...
  2. Choose a website builder. ...
  3. Choose a web host. ...
  4. Pick a custom domain name. ...
  5. Decide on a layout. ...
  6. Add relevant pages. ...
  7. Connect a payment system. ...
  8. Add business tools.
Nov 30, 2022

How to make a free website 2023? ›

1. Choose a Content Management System (CMS)
  1. Wix: is a popular no-code website builder. ...
  2. Weebly: Weebly is another website builder that offers the same services as Wix, a free version without a custom domain, and the option to upgrade to a custom domain with a paid plan.
May 3, 2023

How to structure a website in 2023? ›

How to Build a Website in 2023
  1. Step 1: Define Your Website's Purpose. ...
  2. Step 2: Choose a Platform for Your Website. ...
  3. Step 3: Choose a Domain Name & A Hosting Plan (If Needed) ...
  4. Step 4: Basic Website Requirements. ...
  5. Step 5: Improve Your Website.
Jan 19, 2023

Can I build a website from scratch? ›

If you have coding skills you can create a website from scratch using just a code editor and HTML, CSS, and JS libraries like Bootstrap. However, this approach requires a lot of time, skill, and experience. You could also hire a web developer to build a website for you.

Is it hard to make a booking website? ›

Creating a booking website does not have to be difficult. If you have the right tools in place, know the steps, and know what to look for, then with a little work, you can have your own booking website up and running in no time at all.

How can I create an online booking system for free? ›

How to create an online booking system
  1. Create your Goldie account. ...
  2. Set up your services. ...
  3. Personalize your “Booking website link” ...
  4. Edit Business details. ...
  5. Set the “Booking acceptance” options. ...
  6. “Calendar availability” options. ...
  7. Choose the “Cancellation policy” ...
  8. Set your “Booking policy”

How much is a booking system software? ›

On average starting price for a good online scheduling system is $30 per month and for that money, you will receive valuable insights for your marketing, among a number of other major benefits.

How long does it take a beginner to build a website? ›

In total, you're looking at 10-14 weeks from ideation to completion. These time frames are estimations, and your process may take more or less time depending on how complex your site is going to be. Let's dive into the details of each step.

What are the 8 steps to creating a website? ›

The development process can look different for every website, but for the most part, it will entail the following 8 steps:
  1. Step 1: Information gathering. ...
  2. Step 2: Planning. ...
  3. Step 3: Design. ...
  4. Step 4: Content. ...
  5. Step 5: Functionality. ...
  6. Step 6: Testing. ...
  7. Step 7: Launch. ...
  8. Step 8: Monitoring and updates.

Can I create a website for free by myself? ›

You can also create a website free of cost. The most obvious benefit to the latter approach is the lack of a price tag. Free websites don't require you to invest anything other than your time and effort. Additionally, many free services these days are both advanced and user-friendly.

Does it cost money to make a website? ›

You can create a website for a personal project for free, if you don't mind a subdomain and display ads. To make a small business website, you should expect to pay about $200 to $300 as an initial investment, and maintenance will likely range from $5 to $50 per month, depending on whether you have an online store.

What is the cheapest way to create a website? ›

The Best Cheap Website Builders of 2023
  1. Wix: Best for e-commerce stores.
  2. Webflow: Best for designers.
  3. Ucraft: Best for sales teams.
  4. GoDaddy: Best for digital marketers.
  5. Jimdo: Best for freelancers with no design experience.
  6. Weebly: Best for affordable, value-packed premium plans.
Apr 12, 2023

What are the 3 stages of designing a website? ›

A web project includes several stages: gathering initial information, designing, developing and usability testing. There have been many researches that suggest that the first impression of a website is defined by the quality of the website's design.

What are the three 3 basic website structures? ›

Three essential structures can be used to build a Web site: sequences, hierarchies, and webs.

Which website is easiest to build? ›

Here's the full list of our top-rated website builders for beginners:
  • Wix — Best website builder for beginners.
  • Squarespace — Best design templates.
  • GoDaddy — Best for a quick initial set up.
  • Hostinger — Lowest cost option.
  • Shopify — Best for ecommerce.
  • Weebly — Great for “what you see is what you get” editing.
6 days ago

How many hours does it take to build a website from scratch? ›

The time it takes to develop a website ranges from 150 to 500 hours. The website building process will go through various stages if you are getting it built from a technical partner. The project discovery phase, design phase, development phase, and website improvements phase.

Which is the best website builder? ›

10 Best Website Builders of 2023
  • Wix – Best overall website builder.
  • Squarespace – Best value for money.
  • Shopify – Best for scaling your online store.
  • GoDaddy – Fastest way to build a website.
  • Square Online – Sell online for free.
  • Hostinger – Best for uptime reliability.
  • – Best for experienced builders.

How much do booking sites charge? ›

These percentages vary from anywhere between 10% and 20% depending on the location of your property.

What percentage does booking take? › charges 15% commission per reservation. It has no daily cost, meaning that if one day you receive no reservation, will not charge you anything.

How profitable is booking? ›

Booking Holdings' total revenues for the full year 2022 were $17.1 billion, an increase of 56% from the prior year.

What is the best free booking software? ›

The best booking systems with free plans are:
  • Baluu - The best all-round free booking system.
  • SimplyBook - Best for widgets and apps.
  • SquareUp - Best for point-of-sales bookings.
  • Appointy - Best for automation.
  • 10to8 - Best for integrations.
  • PickTime.
  • Setmore.
  • Zoho Bookings.

What software is used for booking? ›

Answer: Eat App, TouchBistro Reservations, Tablein, Cloudbeds, Resy OS, and FareHarbor are some of the best hotel reservation software available in the industry. This advanced software offers you tools for online booking, pre-payments, reporting, automation, and much more.

Can I create a booking system on Excel? ›

Step 1: Go to Tools and select “Create a form.” Step 2: You'll be taken to Google Forms. Now, you'll begin creating your booking form. Step 3: Name your booking form.

What does a booking system need? ›

Basic online booking system requirements:
  • Cloud-based.
  • Payment options (Credit card, bank transfer, PayPal, deferred payment processing, cash)
  • Inventory system.
  • Real-time booking.
  • User-friendly interface.
  • Customer support.
  • Integrations with an email marketing software.
Mar 9, 2023

What is the best app for clients to book appointments? ›

  • The Best Scheduling Apps of 2023.
  • Square Appointments.
  • Setmore.
  • Calendly.
  • Zoho Bookings.
  • Appointy.
  • Doodle.

What are the different types of booking systems? ›

What is a Hotel Reservation System? + 4 Types 2023
  • Property Management Systems.
  • Central Reservations System: Manage Online Bookings.
  • Booking Engine: Drive Direct Bookings from Your Hotel Website.
  • Channel Manager.
  • Online Travel Agencies (OTA)
Jan 12, 2023

What are the 3 types of websites? ›

Web designing is of three kinds, to be specific static, dynamic or CMS and eCommerce.

What are the 5 easy steps to host a website? ›

5 steps to hosting a website
  1. Educate yourself. Before you choose 1 option over another, research the different ways to host a website to ensure you make the best decision for your business. ...
  2. Choose a provider. ...
  3. Pick your plan. ...
  4. Enter your domain. ...
  5. Choose your package.

What are the 5 elements required to set up a Web page? ›

5 Key Elements to Consider when Building a Website
  • Website Visuals. Your website's design comprises elements like layout, colors, and contrast. ...
  • Website Mobile-Friendliness. Today, people browse the internet on mobile devices more than ever before. ...
  • Sensible Website Navigation. ...
  • Quality Website Content. ...
  • Website Security.

How much does it cost to run a website for 1 year? ›

The average cost of maintaining a website ranges from $400 to $60,000 per year. The most common maintenance costs are domain SSL certificate, and software or web hosting renewal. Other costs might include purchasing additional extensions or investing in a major website redesign.

What should I build for my first website? ›

10 tips for building your first website
  • Make your homepage informative and attractive. ...
  • Make menus easy to navigate. ...
  • Pick the optimal domain name. ...
  • Use a scalable and secure web host. ...
  • Produce accurate and engaging content. ...
  • Make sure it's mobile-friendly. ...
  • Cultivate backlinks. ...
  • Choose some keywords.
Oct 5, 2022

Is it easy to build a website yourself? ›

Building your own website isn't as hard as it used to be, even if you've never touched a piece of code in your life. If the simple thought of building a personal or business website sounds intimidating, we have good news: it's something that you can easily accomplish.

How many pages are needed to build a website? ›

Generally, a website should have a minimum of five pages. You should add 5 or more unique pages to improve user experience depending on the type of site, your competitors' websites, and your resources. A website can technically contain as many pages as you want if your hosting has enough storage.

What are the two main requirements to create website? ›

Every website needs HTML and CSS. However, depending on the type of website you're building, you may also need website scripting. Website scripting is what turns a static website into a dynamic website. It's very likely that your website will need, or at least benefit from, scripting.

How much does a website cost per month? ›

How Much Does Website Maintenance Cost – A Quick Overview
Website TypeMonthly Website Maintenance Cost
Personal Websites$5–25/month
Professional Blogs$25–75/month
Small to Medium Business Websites$35–500/month
Multimedia Entertainment Websites$300–2,500/month
2 more rows
May 19, 2023

What is an example of a website? ›

Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, Web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services.

Can I build a website in Google for free? ›

Is Google Sites free? Yes! You can build a Google Site at zero cost. Plus, since it doesn't have pricing tiers, you get all of its features for free.

How much does it cost to maintain a website for a small business? ›

Website maintenance costs vary depending on the size and intent of your website – but even the smallest sites should expect to spend about $100/year. Midsize websites will end up costing between $400- $500/year, while larger business and ecommerce sites can easily enter the $1,000+ annual range.

How much profit can you make from a website? ›

In general websites earn ad revenue based heavily on their number of monthly page views. Some starter benchmark ranges are: 500K monthly page views: $1,000 - 5,000 per month. 1M monthly page views: $2,500 - 25,000 per month.

Which free website builder makes it easy to create a website? ›

Canva's free website creator lets you make your own website in under an hour and optimize it for desktop or mobile. Start from scratch or work right away with a customizable template from our collection. Add design pages to create multiple sections in your one-page website.

Can you build a website and domain for free? ›

Domain registration doesn't need to be pricey. Registration services, such as Dot TK and Freenom, offer free domain names, and they'll get the job done provided that you don't mind a funky-looking URL extension.

What is the best web hosting in 2023? ›

13 Best Web Hosting Providers Of May 2023
  • Hostinger India: Best for overall hosting.
  • Bluehost: Best for WordPress hosting.
  • Turnkey Hosting: Best For Budget-Friendly Dedicated Hosting.
  • N6 Cloud: Best For Cloud-Based Hosting.
  • HostGator: Best for value-added plans.
  • DreamHost: Best For Affordable Hosting Plans.

Is it worth becoming a web developer in 2023? ›

Web development is currently an excellent career to have. The demand is already there for web developers and the projections look great. Demand for the next decade is expected to steadily grow, and the industry is considered quite lucrative.

Is it worth to learn WordPress in 2023? ›

WordPress is absolutely worth learning in 2023. In fact, WordPress is more popular than ever! As of Jan 2023, WordPress powers nearly 40% of all websites on the internet. It's also risen 5% since this time last year.

What are the 3 types of web hosting? ›

3 Types of Hosting Plans
  • Dedicated hosting: A dedicated server signifies that you rent the entire web server where your website lives. ...
  • Cloud hosting: Cloud hosting involves a virtual server composed of other singular web servers. ...
  • Shared hosting: Shared hosting plans are the most common of these types of hosting.
Nov 2, 2021

How can I host a website for free? ›

With that said, here are the best free hosting companies in the world.
  1. is a popular free hosting platform that offers a unique flavor of WordPress. ...
  2. Wix. ...
  3. Weebly. ...
  4. GoDaddy Website Builder. ...
  5. Squarespace. ...
  6. Google Cloud Hosting. ...
  7. Amazon Web Services (AWS)
Jan 1, 2023

Which platform is best for hosting websites? ›

The 10 Best Web Hosting Services of 2023
  • IONOS: Best for startups.
  • HostGator: Best perks.
  • Bluehost: Best for new websites.
  • DreamHost: Best for WordPress beginners.
  • InMotion Hosting: Best for reliability.
  • MochaHost: Best for lifetime SSL certificates.
  • GoDaddy: Best for easy site setup.
  • Hostwinds: Best for content-heavy sites.
May 30, 2023

What programming language is best for web in 2023? ›

Below is a list of the most popular and best programming languages that will be in demand in 2023.
  • Javascript.
  • Python.
  • Go.
  • Java.
  • Kotlin.
  • PHP.
  • C#
  • Swift.
Jun 1, 2023

What is the best way to learn web development in 2023? ›

In conclusion, if you're looking to learn web development in 2023, there are three highly effective ways to learn web development: reading books, joining online courses, and building projects. Each approach offers unique benefits and contributes to a well-rounded learning experience.

What's the cheapest way to set up a website? ›

Top 7 Cheapest Website Builders
  1. IONOS – $1 per month for the first 12 months.
  2. Hostinger – $11.99 per month, currently discounted at $2.99 + 3 months free.
  3. GoDaddy – $9.99 per month.
  4. Shopify – $5 per month with the Shopify Starter plan.
  5. Wix – $14.40 per month with our code GET10!
Apr 25, 2023

Can I build a website with no experience? ›

In fact, there are many website builders, both free and paid like Mailchimp's free website builder and WordPress' site builder, that will allow you to design and publish a website with no experience.

How much does it cost to build a single page website? ›

A simple website for small businesses can cost you between $100 and $500 to build. But this cost could increase depending on your goals. A custom-built website with lots of features can have a cost as high as $30,000 or more. To get started with a website for your business, you'll need a domain name and web hosting.

How many hours does it take to learn WordPress? ›

The time required to learn WordPress depends on those needs. Casual users can learn the software in ten to 12 hours. Those with more advanced business needs will find six to 12 months' time will be required to achieve sufficient mastery of the system.

Do you have to pay for WordPress every year? ›

If you are self-hosting your site on, then your hosting provider may provide a custom domain name for free for the first year as part of its WordPress hosting package. Like users, you'll have to pay an annual fee after that first year.

Can I teach myself WordPress? ›

Learning WordPress is easy as long as you are willing to commit a few hours each day for a week. You would need some very basic search skills (i.e know how to use search engines like Google), and the ability to follow instructions. No, you don't need to know HTML or other programming languages to code a website.


Top Articles
Latest Posts
Article information

Author: Nathanial Hackett

Last Updated:

Views: 6529

Rating: 4.1 / 5 (52 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Nathanial Hackett

Birthday: 1997-10-09

Address: Apt. 935 264 Abshire Canyon, South Nerissachester, NM 01800

Phone: +9752624861224

Job: Forward Technology Assistant

Hobby: Listening to music, Shopping, Vacation, Baton twirling, Flower arranging, Blacksmithing, Do it yourself

Introduction: My name is Nathanial Hackett, I am a lovely, curious, smiling, lively, thoughtful, courageous, lively person who loves writing and wants to share my knowledge and understanding with you.